Watch Intro Video

What's included in the course

Use the quick start guides if you want results fast. The more detailed lessons let you dive into a particular topic.

  • 1

    Introduction

    • Welcome to How to Promote B2B Content in 2020

    • Please tell me a bit about yourself before we get started. The more specific your answers are, the better I can help you.

  • 2

    Module 1: The State of B2B Content Reach and Engagement

    • Why Content Promotion is Essential in 2020

  • 3

    Module 2: Content Promotion in 30 minutes

    • Introduction

    • Intro to Content Promotion in 30 Minutes

    • Content Promotion in 30 Minutes: Part 1

    • Content Promotion in 30 Minutes: Part 2

    • Content Promotion in 30 Minutes: Part 3

    • Intro to Content Promotion Video #4

    • Content Promotion in 2 Hours

    • Intro to Content Promotion Beyond 2 Hours

    • Content Promotion if You've Got More Than 2 Hours

  • 4

    Module 3: Content Promotion in 60 Minutes

    • Intro to Content Promotion in 60 Minutes (2nd Video)

    • Content Promotion in 60 Minutes - Part 1

    • Content Promotion in 60 Minutes - Part 2

    • Content Promotion in 60 Minutes - Part 3

  • 5

    Module 4: Content Promotion in 90 Minutes

    • Intro to Content Promotion Video #3

    • Content Promotion in 90 Minutes

  • 6

    Module 5: Content Promotion Sites to Submit Content To

    • Quuu Promote

    • Zest.is

    • Quora

    • Growth Hackers

    • Facebook Groups

    • Triberr

    • Viral Content Bee

    • Slack Channels

  • 7

    Module 4: Sites To Republish Content On

    • Why Republish Your Content?

    • Medium

    • Business To Community

  • 8

    Module 5: Other Content Promotion Tactics

    • Your Email List

    • Recurring "Evergreen" Social Media Posts

    • Link Overlay Tools

    • Email Signatures

    • Repurposing into Video

    • Repurposing into Visual

    • Repurposing into SlideShare or Google Slides

    • Repurposing into Audio

  • 9

    Module 6: How to Use Outreach for Content Promotion

    • Why do outreach?

    • How to Create a Targeted List of People to Pitch Content To

    • BuzzStream

    • BuzzSumo

    • 3 Ways to Find Content Sharers Without a BuzzSumo Subscription

    • Email Outreach Templates

    • Social Media Outreach Templates

  • 10

    Module 7: Advertising for Content Promotion & Distribution

    • Why Advertise?

    • Facebook Ads

    • Outbrain

    • Taboola

    • Google Ads

    • LinkedIn Ads

    • Newsletter Advertising

  • 11

    Wrap Up

    • At the beginning of this course, I asked you to tell me a bit about yourself. Now that you've worked through all the course materials (AWESOME JOB!), I'd love it if you could tell me how you feel about your content promotion now.

  • 12

    Module 8: How to Create Content That's Worth Promoting

    • How to Create Content Worth Promoting

    • Why Headlines Make or Break Content's Success

    • How to Get Far More Shares For Your Content [Must Be Done Before You Publish]

    • Content Worth Promoting Drives Business

    • Checklist: The Essential Elements of Content Worth Promoting